Spectrum, an eye-care clinic and high-quality eyewear purveyor, came to us with a vision: a fresh identity that would express its personality, stand out in the market and attract new audiences. Our team took a less-is-more approach, replacing Spectrum’s dated old identity with a clean yet powerful icon comprised of simple, strong shapes and colours. Along with the logo, we also designed a full new identity, signage and other collateral materials, giving them a full graphic toolkit to use in their advertising and social media.
