Brand Identity, Brand Strategy, Community Engagement
Inspired by the diverse landscapes and the historic Acadian dyke system in the region, the new brand identity for Tantramar aims to connect the various communities that are included in the newly formed municipality. Each component of the new logo represents a municipal ward, together forming a vibrant crest — a nod to the region’s historical significance. The brand strategy is built around the concept that life in Tantramar is close to pristine nature, without compromising the convenience of urban centres. The supporting applications highlight the natural beauty, history, and complexity of the region, providing a rich colour palette and flexible graphic system to build from.