Since 2014, we’ve been working with businesses and organizations to elevate their brands and connect with their audiences.

Tanya is the lead Creative Director at The Details. After nearly a decade away, she returned home to New Brunswick in 2014 and founded the agency soon after. Her background is in communication design and her work prioritizes simplicity over complication. She’s known to many as someone who “loves fonts” — after studying Typography in the Netherlands for a semester in 2005 — and often acts as a communications consultant to her clients. Her real knack is for finding balance in design, ensuring the viewer absorbs the message above all else.

At the studio, Tanya is the head decision maker, though she doesn’t thrive in a silo. Over the years she’s found her best work emerges in a group atmosphere. You can often find her in the middle of the room, jamming on an idea with the rest of the team.

Tanya is a proud Emily Carr University alumni, holding a Bachelor of Design with a major in Communication Design. She also holds a Diploma of Graphic Design from the NB College of Craft and Design.

Ashley is the head of account management at The Details, a role that suits her natural tendency to go all in. Leading everything client-related means she knows how to get a project from point A to point B without a hitch. She’s an exceptional listener, which gives her insight into our client’s needs that others would miss. She knows which questions to ask, a key to creative problem solving. Don’t be alarmed when your kick-off meeting is more thorough than most.

Ashley’s a master at organization. Her laptop screen is typically filled with charts, sheets and reports, keeping everyone aligned. At the studio, she’s the head caffeine connoisseur, making sure everyone is fueled with dark roast. If you schedule an in-person meeting, come prepared for a coffee fix.

Ashley is a graduate of the New Brunswick College of Craft and Design, and of St. Thomas University, holding a Bachelor of Arts with honours in Psychology. In a previous life she was a commercial photographer.

Dennis’s role as Creative Manager is many-sided. He has an analytical mind and likes to put it to use. Dennis dives into project briefs, ensuring they have the right lens, are structured for success, and signed off with a pun. Dennis leads the charge on idea generation for advertising projects, hailing from a long career of in-house marketing roles. He excels at making things happen, running logistics and supporting the team throughout the day-to-day.

Dennis is a fast moving creative. He shapes ideas quickly and helps our team sprint through an iterative process. He often arrives at work early, with a deck full of ideas from the night before. A true creative energy, Dennis pushes projects to be their best and doesn’t compromise for less.

Dennis has a 20 year career in design, communications, social media, and marketing, having previously led in-house marketing for various private businesses.

Mariel is a multidisciplinary designer and illustrator with a background in animation. She is a versatile team member, able to immerse herself into all types of projects with ease. With a keen sense in critical thinking, Mariel’s strength lies in asking the important questions, ensuring that her designs not only look excellent, but are well thought-out and communicate the client’s objectives clearly. Mariel’s illustration skills are only further strengthened by her animation capabilities.

Mariel holds a Bachelor of Animation and Digital Arts from the Institute of Technology and Higher Education of Monterrey in Mexico.