Go Anywhere with YFC

As YFC Fredericton Airport continues to expand its destination network, the need to amplify its services grows. The 2025 brand awareness campaign was created to strengthen its identity and deepen its connection with the region’s travellers, who can now consider YFC as their provincial travel hub. The Details team led the creative strategy, messaging, and campaign execution — and deployed it across digital, video, and print placements.

Working with the YFC team, we developed the overarching campaign concept and creative direction, leading the production — from scripting and storyboarding to casting and planning. Go Anywhere positions YFC as a gateway to the world, from Fredericton.

Video/Photography Production: Uproar Productions
Media Strategy: Panoply