Creating imagery that showcases life in New Brunswick for newcomers and potential newcomers was top of mind for Immigration NB. As a newly formed entity aiding in the immigration process, their communication materials needed to be accessible and feel authentic. Our team produced over 20 different photoshoots across the province, all featuring people who had recently immigrated here. Our role included casting, styling, art directing and project managing the asset library creation. We also wrote and produced a 1-minute video entitled ‘New Beginnings’, showcasing a newly immigrated family, now making New Brunswick their home.