This Experience Belongs to You

The 2025/26 St. Thomas University recruitment campaign helps future STUdents connect directly with current students — hearing first-hand what it’s like to study at STU. Putting students in the driver’s seat, this year’s approach is designed to feel personal and customizable.

The new viewbook invites interaction — encouraging prospective students to mark up pages with their own notes, questions, and ideas. Because choosing a university is deeply personal, the campaign’s strategy and creative concept focus on the individualized experience of a STU education.

From taking courses that align with career goals to gaining real-world experience through hands-on learning, St. Thomas offers a one-of-a-kind environment that prepares students for meaningful, fulfilling careers.