Brand Identity, Packaging Design

After 20 years, the Capital Complex was ready for a new iteration. As Fredericton’s beloved local music venue continued to grow; adding an on-site brewery and record shop to its offerings, it needed a fresh new look to reflect its next act. Our team came in with a full rebrand, including a bold new logo, identity design, and snappy new name: The Cap.

The new identity is flexible, incorporating punchy typography and multiple colours; with the one-colour version easily accommodating merchandise, signage, show posters, and promotional materials. Long live The Cap!