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The Cap Logo

The Cap

Brand Identity, Packaging Design

After 20 years, the Capital Complex was ready for a new iteration. As the beloved local music venue continued to grow, adding an on-site brewery and record shop to its offerings, it needed new branding to reflect its next act. Our team came in with a full rebrand, including a bold new logo, brand identity design and a snappy new name: The Cap.

The new identity is flexible, incorporating multiple colours and punchy typography. And the one-colour version is easily applied to merchandise, signage and promotional materials, such as show posters. Long live The Cap!

The Cap logo
The Cap branding
The Cap branding
The Cap branding
The Cap branding
The Cap packaging
The Cap branding
The Cap branding
The Cap branding
The Cap branding