Supporting Safer Communities Through Communication Design

Earlier this year, The Details partnered with the City of Fredericton to develop a comprehensive communications strategy and public awareness campaign focused on community safety. Our goal was to help the City strike the right balance between empathy and enforcement, showing residents that safety is everyone’s shared responsibility and promoting the investments the City has made in in safety initiatives. We began by developing a strategy framework that outlined clear goals, messaging pillars, and key messages. We also designed a distinct look and feel for the City’s safety communications and developed a digital campaign, Invested in Your Safety.